Indlela yokuyila ukupakishwa kwemveliso eyaziwayo?

Xa uninzi lweenkampani zikhankanya ukuphuculwa kwebrendi, zihlala zithetha ngokupakishwa, indlela yokubonakalisa intsingiselo yebakala kunye nesiphelo esiphezulu seemveliso.Uphuculo lokupakisha lube yinxalenye ephambili yophuculo lohlobo.Iinkampani ezininzi zicinga malunga nendlela yokwenza ipakethe engcono, indlela yokwenza iimveliso zidume ngakumbi ngokupakishwa, kunye nendlela yokudala ukupakishwa kwemveliso eyohlukileyo kunye nedumileyo.Ngoku, makhe sicacise ngezi ngongoma zintathu zilandelayo.

  1. Zeziphi iimveliso ekufuneka zihlawule ngakumbi ukupakishwa

Ukuziqhelanisa kufumene ukuba, nokuba kukukhusela imveliso, ukuququzelela ukuthutha, okanye ukusebenzisa, zonke iimveliso ezifuna ukupakishwa ngezinto zomntu wesithathu kufuneka zihlawule ingqalelo.Ukongeza kwezi zinto zingentla, ishishini libandakanya iimpahla zabathengi abaninzi ezifana nezithambiso, iimveliso zokunakekelwa kwesikhumba, ukutya, iziselo, ubisi, i-soy sauce, iviniga, njl.Impembelelo yokupakishwa ekuthengisweni kweemveliso kwiishelufu ze-terminal (iishelufu ze-supermarket, iiplatifti ze-e-commerce) zibaluleke kakhulu.

 

  1. Ukupakishwa okudumileyo

Ukupakishwa okuhle kunye nokuthandwayo kunokuqala ukutsala ingqalelo yabathengi abanokubakho, okwesibini, kunokudlulisa indawo ekhethekileyo yokuthengisa uphawu, kwaye okwesithathu, inqanaba lolwazi lwe-brand licacile, kwaye linokuchaza ngokukhawuleza ukuba i-brand yenza ntoni kwaye inakho.yintoni umahluko.

Kwiinkampani ezininzi zeempahla zabathengi, ukupakishwa yeyona nto ibalulekileyo kunye neyona nto ibalulekileyo yokuchukumisa abathengi.Ukupakishwa sisixhobo sokuthengisa kwi-brand, ikwabonakalisa umgangatho we-brand, kwaye ikwayi "self-media" ekufuneka amashishini anikele ingqalelo kuyo.

Uninzi lwabathengi abayazi nyani imveliso, efana nokwakheka kunye nemvelaphi yeCoca-Cola, kwaye uninzi lwabathengi bayayazi imveliso ngokupakishwa kwayo.Enyanisweni, ukupakishwa kuye kwaba yinxalenye ebalulekileyo yemveliso.

Xa ishishini lipakisha, alinakuvele lijonge ukupakishwa ngokwalo lilodwa, kodwa kwelinye icala, kufuneka licinge malunga nendlela yokubonisa ulwazi lwesicwangciso sophawu ngokwembono yesicwangciso;kwelinye icala, indlela yokuseka inkqubo yokusebenza yeqhinga elidibeneyo ngokupakishwa kunye nezinye iintshukumo zeshishini.Ngamanye amazwi: Ukwenza ukupakisha kufuneka kusekwe kwi-brand strategic positioning, kwaye kunokwenzeka ukuphucula isakhono sokuthengisa esisebenzayo seemveliso.