Njengendlela yokuqonda ixabiso lempahla kunye nexabiso lokusetyenziswa, ukupakishwa kwe-cosmetic kudlala indima ebalulekileyo kwiinkalo zokujikeleza kunye nokusetyenziswa kwezithambiso.Ngo-2022, xa uqoqosho oluhlakaniphile luphumelela, ulwazi kunye nobukrelekrele bokupakishwa kwezithambiso bubekwe kwi-ajenda, kunye nemfuno yoqoqosho lwempahla kunye nexabiso lobuntu libonakaliswa kwitekhnoloji yale mihla yokupakisha.
Kwizinto ezilindelweyo zabantu, ukupakishwa kwezithambiso kuhlala kumalunga "nexabiso lobuso".Ukuzalwa kwemveliso entsha nganye kufuna isambatho esihle.Ukusuka kumbala ukuya kwipateni, abaqulunqi beempawu kufuneka benze imizamo emikhulu.Kweli xesha lanamhlanje labathengi, ukupakishwa okubukekayo akubonakali ngathi kukongeza amanqaku kwiimveliso, kodwa endaweni yoko kuyilo olusebenziseka lula, olufana nokupakishwa okukrelekrele, kunye nokupakishwa okusebenzisanayo.Kunokuthiwa ngakumbi "ukucinga" ukupakishwa kwezithambiso ngokuthe ngcembe kuye kwaba yenye yezona zinto zithatha isigqibo kubathengi.
IUkupakishwa okukrelekrele
Itekhnoloji entsha efana neerobhothi, i-AI yokwenziwa, kunye ne-Intanethi yeZinto ziye zaziswa ngamashishini ahlukeneyo, ehlala ekhuthaza ukuphuculwa okusebenzayo kwemveliso kunye neemodeli zemveliso.Ngo-2022, ukupakishwa kwezithambiso nako kuya kuphuhlisa kwimveliso ekrelekrele.
Yintoni ukupakishwa okukrelekrele?Okubizwa ngokuba yi-intelligent packaging kuthetha ukuba ingubo yale mveliso kufuneka ibe yinto ecacileyo, enokubonelela abathengi ngolwazi malunga nomgangatho wokutya okupakishweyo ngexesha lokujikeleza kunye nokugcinwa.Umzekelo, ixesha kunye nobushushu buboniswa kwipakethe, ubutsha buboniswa kwipakethe, kwaye ukupakishwa kuboniswa xa ukupakishwa kuvuza.Kuyilo lwebhotile yezimonyo, umthamo wemveliso kufuneka ucace ngokujonga.Kwiminyaka yakutshanje, iibhotile ze-opaque zihlala zigxekwa.I-Cosmetics enomxholo ongonelanga weemveliso yindawo eshushu yezikhalazo zabathengi, kwaye ingxaki ephambili kukuba ukupakishwa "ku-opaque".Ibhotile yezithambiso ebonakala inkulu idla ngokuba nemveliso encinci kuyo.Kwaye ukupakishwa okukrelekrele kukuqonda iimfuno zobuntu kunye neengqondi zokupakisha, enye yeendlela zokupakishwa kwezithambiso.
Ukongeza, kukho itekhnoloji yogcino olukrelekrele, itekhnoloji yokupakisha ephathwayo ekrelekrele, itekhnoloji ekrelekrele yokuthungwa kwetekhnoloji yokwenziwa komgunyathi, imagnethi yerediyo yemagnethi yokuchonga itekhnoloji yokuchonga itekhnoloji, kunye netekhnoloji yesikimu solwazi lokulandela umkhondo wezinto ezikrwada zokuthambisa.Ngobuninzi betekhnoloji ekrelekrele ephucukileyo, ukupakishwa okukrelekrele kwezithambiso kunokuba nesithuba esibanzi sesicelo kwaye kubonelele abathengi ngokhuseleko olunamandla ngakumbi lomdla, iinkonzo ezifanelekileyo, kunye noncedo lolwazi.
"Interactive" Product Packaging
Ukupakishwa kwezithambiso zanamhlanje kunikela ingqalelo "kwimvelaphi" kunye "nento entsha".Uyilo oluchubekileyo nolunika umdla lokupakisha lwezithambiso lwenza kube lula ukuyenza yabalasele phakathi kwentaphane yezithambiso, itsalele ngamandla ingqalelo yabaphulaphuli, ishukumise intliziyo yoluntu, ivuselele umnqweno othile, ize ke ifezekise injongo yokusasazwa kolwazi.Ipakethe yokuqala esebenzayo ayivumeli kuphela abathengi ukuba bathenge iimveliso ezisebenzayo, kodwa ikwavumela abantu ukuba banandiphe ulonwabo kunye nokumangaliswa kokunxibelelana, ukutyebisa ubomi babantu bemihla ngemihla.
Into ebizwa ngokuba yi-interactive cosmetic packaging kukwenza umdla "unxibelelwano" phakathi koyilo lokupakisha lwemveliso kunye nabathengi.Abathengi abancinci abangcaci kwaye abayi kuthenga kuphela iimveliso kwijelo elithile.Ukuba ufuna ukubatsala, awukwazi ukubukeka kakuhle, kufuneka ujabule.Oku kufuna ukuba abaqulunqi bepakethe yebhrendi bavule iingqondo zabo, badlale ngokupakishwa kwamaphepha asebenzayo, kwaye bazuze inkoliseko yentengiso.
Ngaphambi kokuyila, kufuneka uqonde izinto ezimbalwa.Ukongeza kwixabiso lezithambiso ngokwazo, ukupakishwa kwangaphandle kwemveliso kunokwenza njani abathengi bahlale?Umzekelo, ingasetyenziselwa ezinye iinjongo: ezifana neeracks zokugcina izithambiso, iiracks zefowuni eziphathwayo, izibambi zokubhala, iimbiza zeentyatyambo ezincinci, amaqabane anokuthi abekwe kwidesika, njl.njl. Indlela yokwenza abathengi basebenzisane ne-brand ngokupakisha. ?Ngaba kukho isizathu esaneleyo sokuba abathengi babelane ngokukhutheleyo kwaye basasaze ilizwi kuwe emva kokuba ukuziphatha kokuthenga kuphelile?Ngaba abathengi bazimisele ukuqhubeka nokuthatha inxaxheba kweminye imisebenzi yophawu ngoyilo oluthile olukrelekrele kwipakethe yezithambiso?Ngaba abathengi baya kulangazelela ukuthenga okwesibini ngenxa yendlela eyenziwe ngayo izinto zokuthambisa?Ngaba uyilo lokupakisha lwemveliso lunesiphumo sokukhokela abathengi ukuba bajoyine isizinda sabucala sophawu?Kukho amava amnandi "onxibelelwano" xa uyila ukupakishwa okwenza abantu bathande ukupakishwa kwezithambiso ekuqaleni kokubona.
Ngamafutshane, kwixesha elizayo, ishishini lokupakisha izithambiso libophelelekile ukuba liqonde ngokuthe ngcembe ukuphuculwa kunye nokuguqulwa kobukrelekrele kunye nokusebenzisana.Izinto zoyilo lwegraphic zokupakishwa kwemveliso zinokugqithisa ixabiso lemveliso kubathengi ngokulula kakhulu.Kwaye ukupakishwa kwezithambiso zokudala kunokuchaphazela ngqo i-psychology yabathengi.Amazwe ahlukeneyo, amadoda ahlukeneyo, kunye nabantu abakubudala obahlukeneyo banokukhetha okwahlukileyo kuyilo lokupakisha lwezithambiso.Nokuba ukupakishwa okukrelekrele okanye ukupakishwa okusebenzisanayo, uyilo lophawu "lokuqala" kunye "nolutsha" luya kwandisa ixabiso lophawu.Kuphela ngokufumana imbono entsha kunye nokuqonda okutsha kokupakishwa kwe-cosmetic apho iinkampani zinokusebenza kokupakisha inoveli kwaye zenze iindlela zokusebenza ezizodwa.
I-Somewang nayo ayizukwenza nzame ukuyila kunye nokuphuhlisa ukupakishwa okuthe kratya, kwaye ijonge phambili ekubambeni iingqondo neenkampani ezahlukeneyo zokuthambisa ukuze ngokudibeneyo benze ukupakishwa okutsha okwahlukileyo.
I-Somewang yenza ukupakishwa kube lula.
Ixesha lokuposa: May-26-2022