Ishishini lezithambiso linethemba eliqaqambileyo, kodwa ingeniso ephezulu yenza eli shishini libe nokhuphiswano.Ukupakishwa kwe-Cosmetic yinxalenye ebalulekileyo ye-cosmetic brand building kwaye kunempembelelo enkulu ekuthengisweni kwezinto zokuthambisa.Ke, kufuneka kwenziwe njani uyilo lokupakishwa kwemveliso yokuthambisa?
1.Ukukhethwa kwezinto eziphathekayo kuyilo lokupakisha izimonyo
Izinto eziphathekayo zisisiseko sokupakisha izimonyo, kwaye iimpawu zezinto eziphathekayo kufuneka ziqwalaselwe ngokubanzi xa ukhetha, njengokungafihli, ukukhululeka kokubumba, ukukhuselwa kweemveliso zokunakekelwa kwesikhumba, iindleko, uphawu okanye ukubekwa kwemveliso, iimpawu zemveliso, njl.
Okwangoku, izinto eziqhelekileyo zokupakishwa kwezithambiso zibandakanya iplastiki, iglasi kunye nentsimbi.
Ngokuqhelekileyo, i-lotions yamanzi ephantsi kunye ne-face creams ingenziwa ngeplastiki, eneplastiki enamandla kwaye inamathuba amaninzi kwimodeli, kwaye iphinde ibe nezoqoqosho.
Kwizinto eziphakamileyo eziphezulu okanye iikhrimu, unokukhetha iglasi ecacileyo yeglasi, kwaye usebenzise ukuthungwa kweglasi ukwenza imvakalelo ephezulu.
Kwiimveliso zokunakekelwa kwesikhumba kunye nokuguquguquka okuqinileyo, okufana neoyile efunekayo kunye nezitshizi, kuyimfuneko ukukhetha izinto zetsimbi ezinobuthintelo obunamandla kumanzi kunye neoksijini ukuqinisekisa ukusebenza kakuhle kweemveliso.
2.Uyilo lwemodeli yoyilo lokupakisha lwezithambiso
Uyilo lwemilo yezothambiso ludinga ukuqwalasela ngokupheleleyo imilo yezothambiso kunye nokulula kokusetyenziswa, uze ukhethe eyona milo ifanelekileyo.Ngokuqhelekileyo, kwizinto zokuthambisa ezinolwelo okanye ezinobisi, kulungele ngakumbi ukukhetha ukupakishwa kwebhotile;iinkonkxa ezifana nokuncamathelisa kulula ukuzithatha;kunye nomgubo okanye iimveliso eziqinileyo ezifana nomgubo kunye nesithunzi samehlo zihlala zipakishwa kwiibhokisi.;Izithambiso kubungakanani bovavanyo ziluncedo kakhulu kwaye zifikeleleka kwiingxowa zeplastiki.
Nangona iimilo eziqhelekileyo zihlala zibhotile, zikhonkxiwe, zifakwe kwibhokisi kunye neengxowa, iteknoloji yangoku iqhubekile, kwaye kulungele ukutshintsha imilo.Ke ngoko, xa uyila, unokwenza uyilo oluthile okanye olwenziwe ngabantu ngokweempawu zezithambiso, ukwenza uphawu lwahluke ngakumbi.
3.Uyilo lwesitayela soyilo lokupakisha lwezithambiso
Abathengi abahlukeneyo, ngokuqinisekileyo, bakhetha iindlela ezahlukeneyo zokuyila.Ngoko ke, xa uyila ukupakishwa kwezithambiso, kufuneka siqale sicacise isini, ubudala, imvelaphi yomsebenzi, izinto ezikhethwayo, njl.Emva koko, ngokweempawu zabo, khetha imibala efanelekileyo, iifonti, imizobo, njl.njl ukuyila, ukwenzela ukuba xa abathengi beyibona, kukho imvakalelo ethi "ah, le nto" kwaye "Ndiyayithanda".
4.Yomeleza i-brand tonality ye-cosmetic packaging design
Ngokungafaniyo namanye amashishini, ukuba akukho phawu kwishishini lezithambiso, ngokusisiseko lilingana nokuthengiswa.Nangona wonke umntu ethanda ubuhle, abathengi abanokuchitha imali eninzi kwizinto zokuthambisa badla ngokuba nemfundo nengeniso entle.Ngoko ke, kule nxalenye yeqela labathengi, baya kuba bakulungele ukuchitha ezinye izithambiso ze-brand eyaziwayo.
Oku kukwathetha ukuba iimpawu ze-cosmetic kufuneka ziqatshelwe ngabathengi abaninzi, kwaye kufuneka zaziwa kwaye ziqapheleke.Ke ngoko, xa siyila ukupakishwa kwezinto zokuthambisa, kufuneka sinikele ingqalelo ekubonakalisweni kwezinto kunye nezinto eziluncedo zophawu, njengokusebenzisa imibala ethile, imizobo, njl.njl., ukwenza uphawu lubonakale ngakumbi, ukushiya uphawu olunzulu. umbono kwiingqondo zabathengi kwaye uncede uphawu.Fumana inzuzo engcono kukhuphiswano lwemarike.
5.Iinzuzo eziphambili zemveliso yoyilo lokupakisha izithambiso
Ukupakishwa kwemveliso yeyona ndawo ilungileyo yokuthengisa.Kwimeko yanamhlanje apho i-traffic ibiza kakhulu kwaye ishishini likhuphisana kakhulu, kufuneka sisebenzise kakuhle ukupakisha ukuphumeza eyona ntengiso isebenzayo ukukhuthaza intengiselwano.Ngokukodwa, sinokucokisa eyona misebenzi ixabisekileyo nenomtsalane kunye namanqaku okuthengisa ezethu izithambiso, kwaye sizibeke kwindawo ebalaseleyo.Ukongeza kwiteksti, inokubonakaliswa ngombala okanye imizobo.Umzekelo, sebenzisa eluhlaza okwesibhakabhaka okanye eluhlaza ukugqamisa ukutsha kwemveliso.Okanye yongeza imifanekiso yezinto eziluhlaza kwipakethe ukubonisa ukuba imveliso ivela kwindalo, akukho zongezelelo, buthathaka, njl.
Kuyafaneleka ukuba uqaphele ukuba izimonyo, ngokukodwa iimpawu ze-cosmetics eziphezulu, zinika ingqalelo kwi-package yemveliso elula, ephezulu kunye ne-atmospheric.Ke ngoko, ngelixa siqaqambisa iingenelo zeemveliso zethu, asimele silibale ukunikela ingqalelo kwimilinganiselo.Ukuba kukho ulwazi oluninzi kwi-package, luya kuba luninzi kakhulu.
Eli ngasentla licebiso "kwindlela yokwenza uyilo lokupakisha izimonyo", ndiyathemba ukuba umxholo ongasentla unokukunceda kwinqanaba elithile.Uyilo lwezithambiso luyinto yobuchwephesha kakhulu, kwaye kungcono ukuyilwa liqela lobuchwephesha.I-Somewang ineminyaka engaphezu kwe-15 yamava kwimveliso yokupakisha kunye noyilo, kwaye iyile kwaye ivelise ukupakishwa okukhethekileyo kwiimpawu ezininzi.Ngalo lonke ixesha udinga, i-Somewang isoloko ikulungele ukukubonelela ngezona nkonzo zifanelekileyo zoyilo.
Ukupakishwa kwe-Somewang, senza ukupakisha kube lula!
Ixesha lokuposa: Oct-27-2022