Kwiminyaka yakutshanje, isihloko se-ESG kunye nophuhliso oluzinzileyo luye lwaphakanyiswa kwaye lwaxoxwa ngakumbi nangakumbi.Ngokukodwa malunga nokuqaliswa kwemigaqo-nkqubo echaphazelekayo efana nokungathathi hlangothi kwekhabhoni kunye nokunciphisa iplastiki, kunye nezithintelo zokusetyenziswa kweeplastiki kwimimiselo yezimonyo, iimfuno zokukhuselwa kwendalo ngemimiselo kunye nemimiselo ziya ziba ngokuthe ngqo ngakumbi.
Namhlanje, ingqikelelo yozinzo ayipheleliselwanga kwiimpawu ezifuna indawo ephezulu yemveliso okanye iikhonsepthi zokuthengisa ezingaphezulu, kodwa ingene kwizicelo ezithile zemveliso, ezinje ngokupakishwa kokusingqongileyo kunye nokupakishwa okuphinda kuzaliseke.
Ifom yemveliso yokupakishwa okuzaliswayo sele ikwimarike yezithambiso eYurophu, eMelika naseJapan ixesha elide.EJapan, ibisaziwa ukusukela ngeminyaka yee-1990, kwaye i-80% yeeshampu zitshintshele ekuzaliseni kwakhona.Ngokweziphumo zovavanyo lweSebe lezoQoqosho, uRhwebo kunye noShishino lwaseJapan ngo-2020, ukuzaliswa kwakhona kweshampu kuphela lishishini elixabisa i-300 yeebhiliyoni zee-yen (malunga ne-2.5 yeebhiliyoni zeedola zaseMelika) ngonyaka.
Ngo-2010, iqela laseJapan iShiseido lenze "umgangatho wokusingqongileyo wokuveliswa kwemveliso" kuyilo lwemveliso, kwaye yaqala ukwandisa ukusetyenziswa kweeplastiki ezithathwe kwisityalo kwizikhongozeli kunye nokupakishwa.I-brand yokubeka indawo eyaziwayo "ELIXIR" yasungula i-lotion enokuphinda ifakwe kunye ne-lotion ngo-2013.
Kwiminyaka yakutshanje, amaqela oonobuhle bamazwe aphesheya ajonge ngenkuthalo iindlela zokufikelela kwimveliso ezinzileyo "ngokunciphisa iplastiki kunye nokuvuselelwa" kwezinto zokupakisha.
Ekuqaleni kuka-2017, i-Unilever ikhuphe isibophelelo kuphuhliso oluzinzileyo: ngo-2025, uyilo lokupakishwa kweplastiki yeemveliso zophawu lwayo luya kuhlangabezana "nemigangatho emithathu yokukhuselwa kwendalo" - enokuphinda isetyenziswe, iphinde isetyenziswe kwaye inokonakala.
Kwiimarike zaseYurophu naseMelika, ukusetyenziswa kwepakethe enokuphinda izaliseke kwiimpawu zobuhle eziphezulu nazo zixhaphake kakhulu.Ngokomzekelo, iibrendi ezifana neDior, iLancôme, iArmani, kunye neGuerlain ziye zavelisa iimveliso ezihambelana nokupakishwa okuzaliswayo.
Ukuvela kokupakishwa okuzaliswa kwakhona kusindisa izinto ezininzi eziphathekayo kwaye kuhambelana nokusingqongileyo kunokupakishwa kweebhotile.Kwangaxeshanye, ukupakishwa okukhaphukhaphu kuzisa nemvumelwano yexabiso elithile kubathengi.Okwangoku, iifom zokupakishwa ezinokuphinda zizaliseke kwimarike ziquka iipowutshi zokuma, ii-cores ezitshintshileyo, iibhotile ezingenampompo, njl.
Nangona kunjalo, izinto eziluhlaza zokuthambisa zikhuselwe ekukhanyeni, i-vacuum, iqondo lokushisa kunye nezinye iimeko zokugcina izithako zisebenza, ngoko ke inkqubo yokuzaliswa kwe-cosmetic ihlala inzima ngakumbi kuneemveliso zokuhlamba.Oku kubeka phambili iimfuno eziphezulu zeendleko zokutshintsha, uyilo lwemathiriyeli yokupakisha, ikhonkco lokubonelela, njl.
Iinkcukacha ezi-2 ezilungiselelwe ukhuseleko lokusingqongileyo:
Ukusetyenziswa kwakhona kwentloko yempompo: Eyona nxalenye inzima kakhulu yezinto zokupakisha yintloko yempompo.Ukongeza kubunzima bokuqhaqha, ikwaqulethe iindidi zeeplastiki ezahlukeneyo.Amanyathelo amaninzi afunekayo ukuba afakwe ngexesha lokuphinda asetyenziswe, kwaye kukho iindawo zentsimbi ngaphakathi ezifuna ukuchithwa ngesandla.Ukupakishwa okuhlaziywayo akuqukethe intloko yempompo, kwaye ukusetyenziswa kokutshintshwa kuvumela inxalenye engathandekiyo yokusingqongileyo yentloko yepompo ukuba isetyenziswe kwakhona ngamaxesha amaninzi;
Ukunciphisa iPlastiki: Ukutshintshwa kweqhekeza elinye
Zicinga ntoni iibrendi xa kufikwa kwipakethe enokuphinda izaliseke?
Ukushwankathela, akukho nzima ukufumanisa ukuba amagama amathathu angundoqo "okunciphisa iplastiki, ukuphinda kusetyenziswe, kunye nokuphinda kusetyenziswe" yinjongo yokuqala yokuqalisa iimveliso ezitshintshileyo malunga ne-brand, kwaye zikwayizisombululo ezisekelwe kuphuhliso oluzinzileyo.
Ngapha koko, malunga nengqikelelo yophuhliso oluzinzileyo, ukuqaliswa kokuzaliswa kwakhona yenye yeendlela zokusetyenziswa kweempawu kwiimveliso, kwaye iphinde yangena kwiindawo ezifana nezixhobo zokupakisha ezinobume bendalo, izixhobo ezizinzileyo, kunye nendibaniselwano. yomoya we-brand kunye nentengiso eluhlaza.
Kukho kwakhona iimpawu ezininzi eziye zaqalisa "iinkqubo zeebhotile ezingenanto" ukukhuthaza abathengi ukuba babuyisele iibhotile ezingenanto ezisetyenzisiweyo, kwaye ke banokufumana imivuzo ethile.Oku akukonyusa nje kuphela ukuthandeka komthengi kohlobo, kodwa komeleza ukuncamathela komthengi kuhlobo.
Isiphelo
Akukho mathandabuzo ukuba kwishishini lobuhle, bobabini abathengi kunye nomgangatho ophantsi kunye nomzantsi wekhonkco loshishino banikele ingqalelo ngakumbi kuphuhliso oluzinzileyo kwiminyaka yakutshanje.Iinzame zeempawu eziphambili kwipakethe yangaphandle kunye nemathiriyeli ekrwada nazo ziya ziba zibanzi ngakumbi.
I-Somewang ikwavelisa ngenkuthalo kwaye idale ukupakishwa okuzinzileyo ngakumbi ukunceda uphawu lokuphuhlisa.Oku kulandelayo luthotho lwepakethe ephinda izaliseke ye-Somewang kwireferensi yakho.Ukuba ungathanda ukwenza ipakethe eyodwa kwimveliso yakho, nceda uzive ukhululekile ukuqhagamshelana nathi, siya kuvuya ngakumbi ukukunceda.
Ixesha lokuposa: Apr-14-2022